大陸手機銷量劇減 年輕人換機興致減弱 網友:沒錢

大陸手機銷量嚴重下滑,2022年以來的銷量跟往年同期相比至少減少一半,年輕人的換機興致減弱。6月21日,「年輕人為什麼換不動手機了」話題衝上微博的熱搜榜,話題閱讀量一度超過2.3億。不少網友認為主要原因是「沒錢」。

綜合陸媒報道,大陸從一位從業11年的手機賣家透露,今年以來的手機銷量至少降低了50%。年輕人對手機的消費熱情下降,換機周期從過去的一年半拉長到三年,甚至更久。

中國信通院公布的數據也顯示,今年5月份大陸手機出貨量為2080.5 萬部,同比下滑 9.4%。今年1到5月份,大陸手機出貨量為1.08 億部,同比下降 27.1%。

報道指出,年輕人換機熱情下滑的原因主要有兩個:一是手機性能過剩,與兩年前相比,提升幅度並不大,普通用戶則沒必要換機;二是手機的創新程度不高,除了品牌不同,手機市場上基本都是類似的配置,沒有讓人眼前一亮的感覺。

「年輕人為什麼換不動手機了」的話題在微博上引發熱議,大多數網友認為主要原因是現在大陸經濟不景氣,「一個字 :窮!」、「一,功能性變化不大賣點不足。 二,沒錢!」、「一年出一回新款,比跟去年的好不到哪裡去。 一年內APP們也進化不大。 換它幹啥呢? 還貴,也窮嘛。」

知識博主@鍋蓋頭司令則分析認為,「一方面,手機廠商都在向「高端」靠攏,價格越來越高,年輕人承受不起,自然不願意換手機。另一方面,所謂的更新換代成了偽命題,真正的核心技術並沒有更新換代,反而是一些不必要的功能修修補補,這就導致沒有必要頻道更換手機了。」

另一位網友吐槽說,「能不能稍微關注一下河南儲戶事件,讓老百姓拿回自己的錢,不就可以換手機!?」

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